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Business Of Fashion names Gucci, YEEZY, Balenciaga & Vetements Among the World’s Hottest Brands

  • by Yoey
  • 4 Months ago
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In what might come as a shock to no one, Gucci has ranked number one in Lyst and Business of Fashion‘s first installment of The Lyst Index, a quarterly report determining fashion’s hottest brands and biggest products. By aggregating searches, page views, engagement, intent rate and conversion, the global fashion search engine’s analysts work closely with BoF‘s detailed editorial studies to uncover what brands and products are “hottest” across the market.

In addition to Gucci, the report’s list of top 10 brands includes the likes of YEEZY, Balenciaga, Vetements, Givenchy, Valentino, Y-3, Prada, Nike and Fendi, in that order. When it comes to products, the Italian luxury house trumps yet again at a whopping four inclusions on the list’s 10 “hottest” items, including its ‘blooms’ slide sandal, ‘GG’ logo belt, pussy bow ‘Crêpe de Chine’ dress and ‘Ace’ low-top embroidered sneaker. Rounding out the list are Saint Laurent’s ‘Opyum’ pumps, Chloé’s ‘Nile’ bag, Givenchy’s logo slides, Comme des Garçons PLAY’s low-top sneakers, Common Projects original ‘Achilles’ low-top sneaker and Diane Von Furstenberg ‘Serafina’ dress.

Via.Hypebeast

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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Myhellofalife.com Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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