Amazon has officially introduced their latest innovation, Echo. A gadget that combines the qualities of a speaker with a Siri-like assistant, Echo is designed around the user’s voice and utilizes far-field voice recognition in order to hear you from any direction. It can answer questions, play music, relay news information as well as the weather, and much more. Echo is always on and connected to WiFi so it’s ready to respond instantly. Also, Echo’s dual downward-firing speakers produce 360° omni-directional audio that can fill a room with high quality sound. Plus, Echo is Bluetooth-enabled so you can stream your favorite music services like Spotify, iTunes, and Pandora from your phone or tablet. With enhanced noise cancellation, it can hear you ask a question even while it’s playing music. Amazon’s Echo is now available through an invitation only service for $199 USD, while Amazon Prime members will only be required to pay $99 USD. To better understand exactly what Echo is capable above watch the video below.