Ladies, it looks like Fashion Nova is looking to become a one-stop shop for all of your fashion and beauty needs. The popular online clothing store will be expanding to offer you the latest and greatest in cosmetics!
“We are transforming FashionNova.com into a one-stop shop lifestyle destination,” CEO Richard Saghian told BusinessOfFashion.com. The brand’s new extension, Nova Beauty, will make its debut between the end of this year and early next year. The goal is to expand their makeup collection with name brands similar to Sephora.
Last month, the shopping powerhouse launched Fashion Nova Men, featuring streetwear-inspired pieces like hoodies, sweatpants, denim, T-shirts and more. I guess it’s safe to say did not come to play.
Be on the lookout for a whole new wave of high-quality photos from some of your favorite beauty ambassadors!