A$AP Rocky dropped his shade-throwing “Multiply” video, where he calls out Been Trill and Hood By Air, and someone is already cashing in on his beef. That someone is Been Trill designer Heron Preston, who is proving to be one of the smartest people in streetwear.
Heron is now selling t-shirts printed with a screenshot of A$AP’s Been Trill dis for $50, as part of his Heron Preston Bootleg series. As eye-catching and lightning fast as the design is, the real genius behind it is how he’s subverting and reappropriating A$AP’s critique—”I ain’t really f****** with that Been Trill, swear that s*** is booty like Tip Drill/ And I ain’t really into throwing shots, but these motherf****** better gimme my props!”—into his own profit.
Source: MTV News