Italian fashion label Missoni has created a compilation CD to celebrate the opening of the brand’s new Las Vegas store.
Curated by Epic Records chairman Antonio ‘L.A.’ Reid, the summer mix tape will be launched at a party in New York City Thursday evening to celebrate the M Missoni second line.
Pop acts Paloma Faith, Ciara, Avril Lavigne, Nyla, Kat Dahlia, Bonnie McKee’s, Sara Bareilles and Tamar Braxton all feature on the compilation.
Featuring the M Missoni ‘fish-eye’ image and a wavy spring-summer print, the colorful CD won’t be available to buy, but will be given away to customers at the brand’s new boutique in Las Vegas.
The label has also covered a bus in Missoni print, which will run from the Hamptons to NYC from this week until August 18, with sporadic giveaways of the CDs.