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Fashion News: Designer Christopher Kane Leaves Versace Label Versus

  • by Yoey
  • 7 Years ago
  • 1

Christopher Kane is to leave Versus, the Versace line he has designed since 2009, as the company looks to reposition the brand.

Versus’s new digital strategy involves using a young talent pool under Donatella Versace’s leadership to generate online events outside the show seasons.

Co-branding, limited editions and capsule collections will be offered through a flagship digital store and retail shops, an unusual step in the high-end fashion world.

“Digital is the new, key word that describes the Versus tribe. Versus is the young heart, soul and spirit of Versace,” announced the brand Monday.

The word from Versace is that Kane is leaving to “focus on the development of his own line,” the London-based Christopher Kane label he established with his sister Tammy in 2006.

Press reports including France’s Nouvel Observateur and New York magazine have linked the Scot with the Balenciaga job, but there has been no official announcement.

In 2010 Kane won the prestigious Vogue Fashion fund, and was awarded £200,000 to invest in the business as well as a bespoke mentoring support program.

Via.Luxuo

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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Myhellofalife.com Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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