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French Luxury Products Group LVMH, & Google Unites To Stop Fake Online Luxury Good Sales | Fashion News

  • by Yoey
  • 5 Years ago
  • 2

French luxury products group LVMH and Internet search engine Google have agreed to work together to fight the sale of counterfeit goods online.

The agreement ends nearly 10 years of litigation over complaints by LVMH that the Google Adwords key words service helped counterfeiters sell their products on the back of LVMH brands.

The companies said in a joint statement that they would work together “to develop new ways of engaging consumers online whilst preserving the value of trusted brands and enhancing creativity…”

They said they would use their considerable resources “to tackle the advertising and sale of counterfeit goods online”.

Google was found guilty in a French court in 2005 of counterfeit activities, unfair competition and providing misleading advertising.

The Internet giant lost an appeal the following year and a superior court then referred the matter to the EU European Court.

Source: Luxuo

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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Myhellofalife.com Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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2 Comments Already

  1. this needed to happen

  2. please and thank you!!!!!

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