French luxury products group LVMH and Internet search engine Google have agreed to work together to fight the sale of counterfeit goods online.
The agreement ends nearly 10 years of litigation over complaints by LVMH that the Google Adwords key words service helped counterfeiters sell their products on the back of LVMH brands.
The companies said in a joint statement that they would work together “to develop new ways of engaging consumers online whilst preserving the value of trusted brands and enhancing creativity…”
They said they would use their considerable resources “to tackle the advertising and sale of counterfeit goods online”.
Google was found guilty in a French court in 2005 of counterfeit activities, unfair competition and providing misleading advertising.
The Internet giant lost an appeal the following year and a superior court then referred the matter to the EU European Court.