Despite what one make think there are undoubtedly plenty of individuals interested in drinking alcohol-free beer. Heineken is catering to that audience with the new Heineken 0.0.
Heineken launches a new campaign for the Zero Alchol beer. The beer’s initial ad campaign features a series of #NowYouCan scenarios, including drinking a beer during a work meeting, while driving a car, and even while hanging out at the beach. Another prime time to drink it? Dry January.