H&M Celebrates 10 Years of Designer Collaborations with Commemorative Book

  • by Nick
  • 5 Years ago
  • 1

Fast-fashion giant H&M celebrates 10 years of designer collaborations with a new book, aptly titled The First Ten Years. Spearheaded by Karl Lagerfeld’s one-off collection a decade ago, high-end fashion houses collaborating with more accessible retailers has since become the norm. The book includes never-before-seen imagery and contributions from each of its participating designers, along with the backstories behind the collaborative collections.

The First Ten Years is set to launch alongside the highly anticipated Alexander Wang x H&M collection on November 6 and will retail for €29.99 in a limited edition at select H&M locations. 25% of the sales price of each book will be donated to UNICEF.

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“LIVE FAST DIE FLY” Nick Reed is not the typical New Orleans native. Even with an B.A. in Journalism and Creative Writing from Xavier University, it has been said that he was always different. Through fashion and creative writing Nick has always found a way to express himself. He is the owner of So Authentic promotional group and was a former Editor-in chief of the Xavier Herald. Over the past few years he and partner Yoey Yo have developed My HELL OF A LIFE and GFC clothing brand in hopes to change the world. Their main goal is to just make the world a little more fresh.

1 Comment Already

  1. This is so nice

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