INSIDE ETRO’S 370-PAGE PHOTOGRAPHIC MONOGRAPH BY RIZZOLI

  • by Nick
  • 5 Years ago
  • 1

By Stephanie Smith-Strickland for Selectism

Etro was never a linear journey. Rather, it is, and remains: “an endless succession of ideas intended as creation, a sum of interwoven insights, which nurture one another, move apart and then find each other again: it is a swollen river that overruns and changes reality.”

How does one trace the progression of such a journey? Where does one begin? How does one reach an end if the journey itself continues? With the release of its first monographic book, Etro explores these questions through a narrative as non-linear as the brand’s own history in fashion.

Published by Rizzoli, the 376 page photographically-rich retrospective is split into seven thematic parts. Each section concentrates on the creative vision of one member of the Etro family. These descendants of Gimmo Etro — the brand’s founder — are joined by distinguished friends who have made the subject of each chapter’s theme their life work.

The narrative slips gently between thematic elements, rippling occasionally, but never truly interrupted; there is an overarching idea regarding the nature of creativity which subtly connects each theme back to Etro’s inventive past. It all ends where it began: the paisley motif. It is Etro’s proud hallmark of individuality and no collection is complete without it. First used by founder Gimmo Etro, the unifying motif is a fitting way to close the first seven chapters in the evolving life of Etro.

You can purchase the Etro book for $85.

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“LIVE FAST DIE FLY” Nick Reed is not the typical New Orleans native. Even with an B.A. in Journalism and Creative Writing from Xavier University, it has been said that he was always different. Through fashion and creative writing Nick has always found a way to express himself. He is the owner of So Authentic promotional group and was a former Editor-in chief of the Xavier Herald. Over the past few years he and partner Yoey Yo have developed My HELL OF A LIFE and GFC clothing brand in hopes to change the world. Their main goal is to just make the world a little more fresh.

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