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Jordan Brand Set To Collaborate With Bugs Bunny Once Again For “Hare Jordan” Campaign

  • by Yoey
  • 5 Years ago
  • 2

Following their successful partnership over 23 years ago, Michael Jordan and Bugs Bunny are set to join forces once again. As part of Jordan Brand and the Air Jordan franchise’s 30th anniversary, Hare Jordan releases are slated for Spring 2015. Inspired by Michael Jordan’s continual “… inspiration and reference for how we run the Jordan Brand today,” according to Jordan Brand President Larry Miller, his greatness will lend his likeness in a new and fun way to pay homage to the game of basketball and the previous legacy that began in 1992. The original campaign hinged on Michael Jordan’s first championship that aired during that year’s Super Bowl and later took to the silver screen as part of Space Jam. No word yet on the actual products and activations surrounding this but stay tuned for more info. It’s almost certain the shoes seen on the poster above should factor into the campaign.

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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Myhellofalife.com Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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2 Comments Already

  1. the ppl will love this collab

  2. They going too fight over these!!!

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