“This holiday will not be just about the latest gadget or smartphone. Consumers are seeing fragrance as a sweet treat for themself or someone special.”
According to NPD, during the first 10 months of 2012 (January to October), total prestige fragrance dollar sales in department stores in the United States were nearly $1.8 billion, with over 27 million units sold.
It’s apparently men who are driving the growth, with men’s prestige fragrance gift set sales doubling in growth compared to 2011.
Top 5 best-selling prestige fragrance brands in the US
January – October 2012