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MOSCHINO Launching New UniSex Fragrance Toy Bear

  • by Yoey
  • 5 Years ago
  • 1

MOSCHINO has unveiled a fun unisex scent, named Moschino Toy, that is available exclusively in-store at Harrods and online via Moschino.

Unveiled on the brand’s Instagram account, the fragrance is presented in a bottle hidden inside a teddy bear, which is in turn wearing a slogan t-shirt saying “This is not a Moschino Toy.”

Moschino-TOY-ad-campaign-600x791

So far so meta, but it gets cooler: the spray is located by removing the bear’s head, and the whole shebang is packaged in a classic plastic-fronted toy box à la Barbie replete with ‘try-me’ and ‘touch-me’ logos.

Source: Luxuo, Moschino

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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Myhellofalife.com Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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