NIKE and Riccardo Tisci To Collaborate

  • by Yoey
  • 6 Years ago
  • 1

News that will have streetstyle and luxury fans drooling, the Givenchy creative director is set to work with sportswear brand Nike on a new project titled ‘Nike RT’.

Riccardo Tisci revealed the collaboration to Style.com, explaining his own cultural attachment to the sports brand: ”For me, Nike represents a lot: my childhood, America,” Tisci said. “In Europe, America is the flag, McDonald’s, Marlboro, and Nike, for a kid it’s very important.

Set to drop this spring, the collection, which Tisci describes as “strong without being loud”, will appear in stores and online. The two key focuses are footwear and streetwear-inspired sports apparel.

 

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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Myhellofalife.com Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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1 Comment Already

  1. this will be epic

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