Pizza Hut Markets A New Perfume

  • by Yoey
  • 8 Years ago
  • 1

Who wouldn’t want to smell like a pizza? The dough, the spices, the cheese, the greasy cardboard box — all that olfactory delight might be too much for one fast-food comestible to handle. But now you, too, can smell like the inside of a teenage delivery boy’s Honda Civic – if you’re one of the lucky 100 people who are fans of Pizza Hut and also live in Canada.

According to the Globe and Mail, the project started out as a joke by Grip Limited, Pizza Hut Canada’s social media management firm, who asked the chain’s Facebook fans in August to imagine the aroma of a fresh-delivered pie as a perfume — and to name it.

“Do you love the smell of a box of Pizza Hut pizza being opened?” the post read. “We thought so. If that smell was a perfume, what would it be called?” Surprised by the enthusiastic response — fans chimed in with names like ”Grease Lightning,” “Yeast Seduction” and “Eau de Pepperoni” — Grip Limited decided to take the joke a step further by hiring an aromachologist to design a limited-edition scent.

It was, to put it mildly, a challenge. “We did a couple of rounds … trying to get the right smell,” Beverly D’Cruz, marketing director

for Pizza Hut Canada, told the Globe and Mail. “All of them were not fun … You’d think cheese smells nice. Not so.”

The final scent — dubbed Pizza Hut Perfume — includes “top notes of freshly baked, hand-tossed dough,” according to a company press release.
Pizza Hut isn’t the only culinary company to garner attention with odd aromas. Four years ago, Burger King offered a $4 meat-scented body spray for men, Flame by BK.

Via.TIME 

 

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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Myhellofalife.com Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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1 Comment Already

  1. Lol what, why?

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