Possible H&M Luxury Collection In The Works?

  • by Yoey
  • 7 Years ago
  • 0

H&M has it all, don’t they? Stylish fashion that everyone loves at price points that we can all afford. Perfect business model, right? Well, even if that is true, it seems H&M wants to try their hand at a high-end luxury line sometime in the near future. The Swedish retailer is said to be working on an exclusive collection that will see a much higher price range than their current selection. After hugely successful collaborations with Versace and Lanvin, this move by H&M shouldn’t come as too much of a shock.

Their transition over the years has been noted. Collaborations with major fashion houses, exclusive pieces for celebs, and a widely reported change to more eco-friendly materials, H&M has reigned supreme in all of their endeavors. And while they would neither confirm nor deny this initiative, its said that the luxury line would involve the direction of Behnaz Aram, current head of “New Business” at H&M. Definitely an interesting move to say the least.

Would this venture position H&M into fashion dominance in two markets? Or would it alienate the consumer they already serve? Let us know your thoughts on this potential power play by H&M.

Via.Stupid.Dope

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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Myhellofalife.com Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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