• Sephora Is Launching Their First Beauty Box Subscription Service

    SEPHORA is following in the footsteps of Birchbox and Julep by launching its own subscription beauty box service called Play! by Sephora this fall. Boston, Columbus and Cincinnati are the lucky cities that will get to trial the first 10,000 boxes, set to be unveiled this September. The brand plans to expand to additional cities […]
    • by Yoey
    • 4 Years ago
    • 1
  • WATCH: Kendall Jenner Stars in Courrèges x Estée Lauder Video

    what did you think of this campaign video?
    • by Yoey
    • 5 Years ago
    • 1
  • Cara Delevingne Is The Face Of YSL’s Volupté Tint-In-Oil Lipstick

    Available in 8 shades ranging from bronze to dark purple (including pink, red, orange and gold hues), this product is formulated with 5 natural oils (apricot seed, macadamia, coriander, jojoba and passion fruit). To turn the spotlight on its new lip color, the luxury brand enlisted Cara Delevingne, who is a regular face in Yves […]
    • by Yoey
    • 5 Years ago
    • 1
  • Tom Ford Launches New Beauty Line “Lips & Boys”

    The American designer has unveiled a new line of lipsticks inspired by the different men in his life. TOM FORD got inspired by a range of men, from close family and friends to collaborators and men he finds inspiring. The Lips & Boys collection features 50 different male names including James, Henry, Stavros and Francesco. […]
    • by Yoey
    • 5 Years ago
    • 1
  • Hollywood Actress Naomi Watts Named New L’Oreal PARIS Spokesmodel

    46-year-old member of the Hollywood elite Naomi Watts has just been named L’ORÉAL PARIS‘ newest face. The British-Australian actress joins the ranks of the brand’s other prestigious ambassadors alongside Penelope Cruz, Doutzen Kroes, Zoë Saldana, Eva Longoria, Jane Fonda and Ines de la Fressange. This will not be the first time Watts has lent her […]
    • by Yoey
    • 5 Years ago
    • 1
  • LIFESTYLE /// Posh 21 Cosmetics

    Ladies we know you all love to look your best when out on a night on the town or simply just feeling beautiful on a random Tuesday..we introduce to you #HellOfALifers Posh 21 Cosmetics! “Posh 21 is not just a brand, it is a lifestyle!” says the brands visionary Craven B. Posh. Posh 21 is a […]
    • by Yoey
    • 5 Years ago
    • 1
  • CHANEL Jeux De Regards Eye Make-up Collection /// Fresh and Fashionable

    Chanel is known for all things fresh & fashionable. Their fashions are eye-catching and so is their make-up collection. With fall upon us, the need to switch up the colors on the face is imperative. Chanel delivers the answer to that with the Jeux De Regards eye make-up collection. The collection is packaged in the brand’s […]
    • by Yoey
    • 6 Years ago
    • 1
  • CoverGirl x NFL..Just In Time For Football Season Ladies

    CoverGirl has become the official beauty sponsor of the NFL, and as such will launch a few products including team-inspired nails pictured above.  The nail budles (32 in total) will go on sale this week and retail at $5.49 each. SHOPPING
    • by Yoey
    • 6 Years ago
    • 1
  • Julianna Moore Named New Ambassador For L’Oreal Paris

    Hollywood actress Julianne Moore has been named by the cosmetics giant L’Oréal as a global ambassador for the brand. The star of Hollywood movies including The Hours, A Single Man, and Crazy Stupid Love, will also promote a new anti-aging product named Cellular Renaissance. Moore has previously starred in poster campaigns for Bulgariand Talbots and won an Emmy Award this year […]
    • by Yoey
    • 7 Years ago
    • 1
  • Drew Barrymore To Launch New Make Up Line

    Post Written By: Jana Graber  Drew Barrymore, actress, philanthropist and new mommy can now add a new title to her repertoire, makeup line owner. Yes it’s true; Ms. Barrymore is teaming up with Wal-Mart to launch her very own makeup collection. Her contract with Cover Girl as a spokes model is ending in January of […]
    • by Yoey
    • 7 Years ago
    • 1
  • Fall 2012 Make Up Trends

    Post Written By: Jana Graber  Well ladies fall is finally here so that means I’ve got to update you on the change in makeup trends this season. Let’s get to it! Lips: This season is all about a deep bold plum lip color. The trick is to keep your eye and blush colors very minimal. […]
    • by Yoey
    • 7 Years ago
    • 1
  • MAC Cosmetics Debuts Heavenly Creature Collection

    MAC Heavenly Creature-Available July 5- August 19 MAC is coming out with another limited edition makeup collection called the Heavenly Creature available July 5 through August 19. This collection is anchored by the mineralize products. There is a skin finish, eye shadows, and a blush. The collection also boasts some lipsticks, and a crème sheen […]
    • by Yoey
    • 7 Years ago
    • 0
  • Chanel’s CoCo Rouge for Spring/Summer 2012

    Chanel’s CoCo Rouge for Spring/Summer 2012 featuring French fashion model Sigrid Agren..
    • by Yoey
    • 8 Years ago
    • 0