• Sneaker Files /// New Balance P740LA

    Legendary James Worthy laced up this white and purple edition of the New Balance 740 for his home games at the Great Western Forum in Los Angeles. Now, Big Game James’s previously unreleased kicks are set to see the light of day for the very first time, joining the OG “Worthy Express” edition of the […]
    • by Yoey
    • 5 Years ago
    • 2
  • Adidas Originals x Rita Ora #unstoppable Collection Teaser Video

    British songstress Rita Ora has teamed up with adidas Originals on an upcoming capsule collection. While we wait for word on a release date, a teaser has surfaced fronted by the R&B star herself. Dubbed #unstoppable, we find Rita in high spirits, speaking on living in the moment and saying goodbye to obstacles while clad […]
    • by Yoey
    • 5 Years ago
    • 2
  • Sneaker Files /// Nike Air Max Lunar90

    For the summer season, Nike reworks its Air Max Lunar90 WR with a bright injection of color. The Nike Air Max Lunar 90 WR can now be purchased at select Nike accounts including Titolo for approximately $210.
    • by Yoey
    • 5 Years ago
    • 2
  • Sneaker Files /// ASICS GEL-LYTE III “Snowflake”

    Asics has unveiled an all-new colorway for its GEL-LYTE III silhouette dubbed “Snowflake.” Featuring a predominantly mesh and suede upper in a minty-colored upper with hits of baby blue at the collar and navy at the midfoot, eyelets and heel, this iteration makes great use of different hues for a seasonally-appropriate design. The cool upper […]
    • by Yoey
    • 5 Years ago
    • 1
  • THE LOYALTY CLUB INTRODUCES TWO NEW TEES

    “L” logo tee and “These heauxs ain’t LOYAL” tee are available online here.
    • by Yoey
    • 5 Years ago
    • 2
  • Sneaker Files /// The Nike Air Raid “Peace” Gets Official Release Date

    The Nike Air Raid “Peace” takes on a black and dark grey upper accented by a colorful tribal pattern that symbolized peace and prosperity. This classic Swoosh model also known as “Urban Jungle Gym” hits select retailers on July 26 for $125 USD.
    • by Yoey
    • 5 Years ago
    • 2
  • ADIDAS Originals by The Farm Company Fall/Winter 2014 Collection

    With the eyes of the world fixated on Brazil due to the World Cup games, equally, those watching are also drawn to brand adidas. An official sponsor of the games, having outfitted nine teams and designing the official ball for the event, adidas is very much a focal point of the games and Brazil, as well. […]
    • by Yoey
    • 5 Years ago
    • 2
  • 40oz NYC x Married To The Mob “B*tches Be Like” Capsule Collection

    40oz NYC and Married To The Mob have teamed up for a new collection that’s dropping April 1st.  The womenswear collection has been titled “Bitches Be Like.”  Both brands will have the collection available on their online shops.  Hit 40oz here, and MTTM here.
    • by Yoey
    • 6 Years ago
    • 1
  • Sneaker Files /// New Balance 2014 Summer “National Parks” M996

    Unveiling a fresh selection of footwear as part of its ”National Parks” pack, New Balance has now revealed the “National Parks” M996 for Summer 2014. Composed using a warm color palette of brown and black/red, the shoe itself is made entirely in the USA and pulls creative inspiration from the country’s own national parks. With an upper composed primarily of black panels, the shoe […]
    • by Yoey
    • 6 Years ago
    • 2
  • Big Boi x SSUR Link Up for a Collection of Hats

        Outkast‘s Big Boi has partnered up with streetwear label SSUR for a capsule collection of snapbacks. Featuring three snapbacks — black, red and dark green camouflage — emblazoned with bold Big Boi text branding, alongside one snapback dubbed ATLANTA, the collection makes great use of familiar colors and designs that will pair up nicely with almost any ensemble […]
    • by Yoey
    • 6 Years ago
    • 1
  • Sneaker Files /// NIKE AIR MAX PLUS “NAVY CAMO” Available Exclusively At Champs Sports

    Following up from the Crystal Mint and Black/Grey Camo editions of the Nike Air Max Plus, AKA TN, AKA Nike Tuned 1, the Swoosh release another watercolour beauty into the streets. Navy, Metallic Silver and OG White come together three times nice aboard a seven windowed Tuned Air sole unit making for a seriously sexy colourway. […]
    • by Yoey
    • 6 Years ago
    • 1
  • NEW RELEASES FROM THE LOAYLTY CLUB!

    New “90s brand” mashup tee available this Thursday 2/13 in our online store… VERY LIMITED! Photo by: hoodphood Model: @megaunicorn Make up by: Dalisha Joseph All these shirts are releasing this Thursday 2/13 via theloyaltyclub.us/shop
    • by Yoey
    • 6 Years ago
    • 1
  • Sneakers Files /// Air Jordan 11 Retro “Gamma Blue”

     we’ve got a closer look at the Air Jordan 11 Retro “Gamma Blue.” One of the most eye-catching non-original colorways of any Air Jordan Retro, the “Gamma Blue” had people lining up for a chance to score a pair. Chalk that down to the stealthy combination of a black base with patent black overlays, subtle […]
    • by Yoey
    • 6 Years ago
    • 1
  • PONY Fall/Winter 2013 Video Lookbook

    For its forthcoming fall/winter collection, PONY draws inspiration from a life long mantra of collaboratorRicky Powell. The American photographer and author states, “’Do you’ means a lot to me. I’ve always believed in creating your own universe. I believe in being yourself, not following or imitating trends. ‘Do you’ means be you and love yourself. Don’t be […]
    • by Yoey
    • 6 Years ago
    • 1
  • Sneaker Files /// Air Jordan 1 Retro Hi OG “Black Toe”

    Releasing this coming Saturday, is Michael Jordan’s iconic Air Jordan 1 Retro High OG “Black Toe”. The original from 1985 goes for several thousand USD and therefore we believe we can all agree that we welcome the return of the sneaker this week. Look out for the release from May 25, 2013, at select retailers […]
    • by Nick
    • 7 Years ago
    • 1
  • Sneaker Alert: Air Jordan 1 Retro High OG

    Though not the most faithful recreation of the original 1985 version of the Air Jordan 1, this high-top OG release in black and gold is still an appealing nostalgic release set to his stores next month. In authentic OG style, the Nike Air logo makes a return over the ubiquitous ‘jumpman’ branding. Look for this sneaker to […]
    • by Yoey
    • 7 Years ago
    • 2
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