Watch the Official Music Video for The Weeknd’s “Often”

  • by Nick
  • 5 Years ago
  • 1

With his King of the Fall tour with ScHoolboy Q and Jhené Aiko less than a month away, The Weeknd just released the official music video for his summer single, “Often.” Abel Tesfaye sets the provocative mood in the dark and mysterious video, staring dispassionately while disregarding the beautiful and half-naked women who peruse throughout his stylish hotel room. As the camera whirls around the Canadian crooner, the video seemingly jumps randomly through time as if to elude to the side effects of the many sleepless nights one experiences while on tour. Speaking of which, check out The Weeknd’s upcoming tour dates below.

September 19 – Brooklyn, New York – Barclays Center
September 21 – Toronto, Canada – Molson Ampitheatre
October 9 – Hollywood, California – Hollywood Bowl
October 10 – San Francisco, California – Bill Graham Civic Auditorium

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“LIVE FAST DIE FLY” Nick Reed is not the typical New Orleans native. Even with an B.A. in Journalism and Creative Writing from Xavier University, it has been said that he was always different. Through fashion and creative writing Nick has always found a way to express himself. He is the owner of So Authentic promotional group and was a former Editor-in chief of the Xavier Herald. Over the past few years he and partner Yoey Yo have developed My HELL OF A LIFE and GFC clothing brand in hopes to change the world. Their main goal is to just make the world a little more fresh.

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