WORD ART // decoding spring’s statement pieces – Saint Laurent

  • by Nick
  • 6 Years ago
  • 1



How better to pay homage to your inspiration than to have them redo your logo – especially when so many knockoff artists are trying to redo it for you? Hedi Slimane’s fascination with rock stars is no secret: Saint Laurent campaigns have featured musicians from Kim Gordon and Marilyn Manson to 18-year-old twins Wyatt and Fletcher Shears of the undiscovered Southern California skate punk act The Garden. So when he enlisted Zane Reynolds, a Los Angeles producer of minimal GarageBand house who goes by SFV Acid, to reinterpret Cassandre’s iconic 1961 “YSL” logo, it could have been just another chapter in his Californian revamp of the Saint Laurent label. But we saw it as a confident response to the L-turned-into-handgun and “Ain’t Laurent” knockoffs currently filling malls, blogs, and metro hawker’s stalls.

Fads become icons through constant reinvention. Rebellion is eternal. Accept no imitations.


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“LIVE FAST DIE FLY” Nick Reed is not the typical New Orleans native. Even with an B.A. in Journalism and Creative Writing from Xavier University, it has been said that he was always different. Through fashion and creative writing Nick has always found a way to express himself. He is the owner of So Authentic promotional group and was a former Editor-in chief of the Xavier Herald. Over the past few years he and partner Yoey Yo have developed My HELL OF A LIFE and GFC clothing brand in hopes to change the world. Their main goal is to just make the world a little more fresh.

1 Comment Already

  1. i like the new look

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