WHAT IT SAYS:
WHAT IT MEANS:
How better to pay homage to your inspiration than to have them redo your logo – especially when so many knockoff artists are trying to redo it for you? Hedi Slimane’s fascination with rock stars is no secret: Saint Laurent campaigns have featured musicians from Kim Gordon and Marilyn Manson to 18-year-old twins Wyatt and Fletcher Shears of the undiscovered Southern California skate punk act The Garden. So when he enlisted Zane Reynolds, a Los Angeles producer of minimal GarageBand house who goes by SFV Acid, to reinterpret Cassandre’s iconic 1961 “YSL” logo, it could have been just another chapter in his Californian revamp of the Saint Laurent label. But we saw it as a confident response to the L-turned-into-handgun and “Ain’t Laurent” knockoffs currently filling malls, blogs, and metro hawker’s stalls.
WHAT IT REALLY MEANS:
Fads become icons through constant reinvention. Rebellion is eternal. Accept no imitations.