Steve Stoute, The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy (starting at $12.99)
Steve Stoute is an author, entrepreneur, advertising executive and artist manager. The book is great with describing how hip hop and the urban culture changed America’s advertising techniques and beliefs. A great read for anyone interested in product branding and brand imaging, business and economy, and marketing and advertising. Stoute is also business partners with Jay Z Translation Advertising — as a division of Translation Consultation & Brand Imaging. Want to learn more visit Stoute’s official site. http://tanningofamerica.com/
Follow Steve Stoute on Twitter @SteveStoute
On a personal note the book is a great read, I cant keep my noise out of it every night since I’ve purchased it on my iPad.
