adidas Officially Announces Collaboration with Pharrell for Summer 2014

  • by Nick
  • 7 Years ago
  • 1

After reporting the rumor of a partnership between adidas and Pharrell in January, we’re pleased to not only officially confirm the collaboration between the two cultural giants, but to gain some insight into it as well. Of course, details are limited at the moment but we do know that this is the first time adidas has partnered with a designer who owns their own textile company – Williams‘ Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. In light of this, Bionic Yarn will be used in some of Pharrell’s upcoming products.

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“LIVE FAST DIE FLY” Nick Reed is not the typical New Orleans native. Even with an B.A. in Journalism and Creative Writing from Xavier University, it has been said that he was always different. Through fashion and creative writing Nick has always found a way to express himself. He is the owner of So Authentic promotional group and was a former Editor-in chief of the Xavier Herald. Over the past few years he and partner Yoey Yo have developed My HELL OF A LIFE and GFC clothing brand in hopes to change the world. Their main goal is to just make the world a little more fresh.

1 Comment Already

  1. Adidas been making a some moves for real

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