Balmain Opens London Flagship Store

  • by Yoey
  • 7 Years ago
  • 1


Longstanding French fashion imprint Balmain has exported its talents to England, planting a new flagship in London. Set in the heart of Mayfair, the South Audley Street location was designed by architect Joseph Dirand, who sought to expand on traditional French townhouse aesthetics with his new space. The 220 square meter space iterates classic English stylings through use of beige thalas and grey hainaut stone on the flooring, arranged in a striking geometric style that astounds while highlighting the inventory. Further, stainless steel and antique brass underline the luxurious nature of the interior. Check out photos of the space above, and if in the London area, be sure to visit Balmain’s (second) home in the U.K.

Balmain London Flagship
69 South Audley Street
London, United Kingdom


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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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