Virgin America claims to have the “coolest living in the sky,” and now they are aiming to be the best dressed airline as well..
Banana Republic’s Creative Director and Executive Vice President,Simon Kneen said:
“In creating the uniform designs for Virgin America, we wanted to respect the heritage of in-flight uniform design while injecting a modern twist that’s both functional and fashionable. We referenced the time when onboard style and sophistication was of utmost importance and designed a modern interpretation that incorporates aviation details and celebrates Virgin America’s signature style.”
Simon continued:
“A critical part of the initial design process was when our Banana Republic design team spoke with Virgin America flight crew members to get an inside look at what they truly wanted for the uniforms they would be wearing every day.”
The uniforms are set to debut August 8 on Virgin America flights and at airports nationwide..
