Campbell Soup Releases Andy Warhol Inspired Cans

  • by Yoey
  • 9 Years ago
  • 0

This week Campbell’s Soup released a series of limited-edition cans to commemorate the 50th anniversary of Andy Warhol‘s Campbell’s Soup cans artwork.

The limited edition of the condensed tomato soup cans have labels derived from original Warhol artwork.

The four specially-designed labels were conceived to represent the artist’s pop-art style using strong color combinations like orange and blue, and pink and teal.

The cans will be available starting September 2 at Target stores in the US for $0.75 per 10.75 ounce can.

The set of 32 canvases were presented by Warhol in 1962 at his first solo gallery exhibition held in Los Angeles, and since then they have become a symbol of the artist’s career as much as the pop art movement. “I used to have the same (Campbell’s soup) for lunch every day for twenty years,” the artist said back then.

Campbell’s Soup company, which initially considered taking legal action against the artist, has sold Warhol-inspired cans on two other occasions.

Back in 2004 the company sold 75,000 four-packs of Warhol-inspired cans at Giant Eagle, a supermarket operator based in Pittsburgh. In 2006, the company sold 12,000 units at Barney’s in New York during the holiday season.

Via.Luxuo

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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Myhellofalife.com Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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