Inside Macy’s Herald Square (NYC) Sean “Diddy” Combs unveil his new super-sleek, 2000 sq. foot concept shop. Diddy rocked ski sweater from his eponymous line. In from the paparazzi Diddy had a good ol’ fashioned ribbon cutting ceremony for all to see.
Macy’s, which has been stocking Sean John for over ten years, decided to take their business relationship with this urban sportswear line to the next level and is now the collection’s exclusive retailer.
“This is the future shopping experience,” Combs said after he cut the ribbon on his new store.
Why? Well, this shop is tech-savvy. The store is lined with flat screens that broadcast Sean John shows and a 46″ touch screen video monitor that lets shoppers Tweet at Diddy or Like him on Facebook.