It has been announced that Diddy’s Ciroc vodka has entered a multiyear deal with the NBA to spearhead their lifestyle initiatives. As part of the agreement, Ciroc will participate in social media and fan friendly activations.
“I’ve been a fan of the NBA all my life and am excited to build a greater relationship for CIROC Vodka with this growing entertainment platform. Life is filled with moments of celebration and nothing brings people together in celebration quite like sports. With CIROC I hope to elevate these moments and help champion social responsibility among fans.”