The video invites web users to follow the whole fragrance manufacturing process, starting out in the south of France where the bottles of perfume are created by artisan glass-blowers.
In an effort to share its secrets with the masses, Dior also added an interview of its parfurmeur François Demachy.
You can watch the new 20-minute ad online, as well as a shorter version, designed for television. Via.Luxuo
Full-length video: youtu.be/y27pCmK0m3c
Short film: youtu.be/WepBVVpixa4