Fashion News: Chloé celebrates 60 years

  • by Yoey
  • 8 Years ago
  • 1

Chloé is celebrating its 60th anniversary, and has opened its second NYC boutique. Located in SoHo at 93 Greene Street, it is the brand’s seventh store in the U.S.

“Today’s women choose Chloé for the attitude of the collections and the atmosphere in the boutiques; both are natural, totally effortless but extremely sophisticated; the aim is to make the experience like a fun day out with friends,” said Geoffroy de la Bourdonnaye, Chloé’s Chief Executive Officer.

Customers can relax in the vintage 1920′s Eileen Gray Bibendum chairs set in the 2,100-square-foot space containing the ready-to-wear, handbag, shoe, jewelry and small leather goods lines.

The store also stocks an exclusive version of the Spring/ Summer 2013 Amelia bag in luxurious ostrich leg & calfskin in chianti red and brown ($4,400).

A percentage of sales will go towards the victims of NYC’s recent Hurricane Sandy, with money headed for both short-term relief and long-term restoration projects.

The brand is also launching a ‘greatest hits’ capsule collection, featuring designs from previous creative directors including Phoebe Philo and Stella McCartney.

Via.Luxuo

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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Myhellofalife.com Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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