Fashion News: Saint Laurent Unveils First Boutique Concept

  • by Yoey
  • 9 Years ago
  • 1

YSL, or Saint Laurent Paris as it has been re-branded, has revealed its new store concept, which the company says is ready to be rolled out.

The 3,200-square-foot Shanghai store is the first of its kind, designed by Hedi Slimane and set to sell both men’s and women’s ready-to-wear lines.

According to YSL, the retail space’s design references the French Art Deco and Union des Artistes Modernes (French Union of Modern Artists) movements.

Key materials include black and white marble and raw concrete with gold, silver, mirror and glass accents, furnished with 1930s-inspired displays.

The second boutique is due to open in Berlin in November at its revamped 52 Kurfürstendamm address. A further flagship which covers 9,600 square feet and spans over 2 floors is due to open in Paris next February at 53 Avenue Montaigne.

YSL president and CEO Paul Deneve revealed that it was an ambitious growth strategy designed to seize on the “new creative brand vision” of Slimane.


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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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