he Italian fashion house Gucci is extending its menswear offerings to include Made to Measure, an in-store tailoring service that it is offering in 11 cities worldwide.
In addition to offering fabrics from an exclusive selection, the service provides for customizable options with finishes and details and allows for personal tailoring according to the client’s individual measurements.
The range of exclusive, top-quality materials includes nearly 82 textiles which allow for 178 possible combinations of colors and fabrics – wool, cashmere and mohair in classic shades of gray, navy blue and brown, alongside silk satin, velvet and baby lama for evening, with Diamante embroidery and jacquards featuring the House’s iconic horsebit in tone-on-tone combinations.
The Made to Measure service is completed by a customized selection of shirts from which the client may choose a fit from a complete existing proposal of recognizable Gucci silhouettes in a wide range of fabrics and colors.
In addition, Gucci offers a Made to Order service for signature men’s shoes, allowing for selection of the material, color, width, as well as embossing of one’s initials.
Gucci is offering the one-on-one Made to Measure experience in cities such as New York, Paris and Tokyo. To schedule a private, in-store fitting, you can call one of the 11 select boutiques directly, or contact Gucci at email@example.com.
James Franco stars in Gucci Made to Measure advertising campaign, named “All the World’s a Stage” and shot by Nathaniel Goldberg in Rome’s movie studio Cinecitta’.