This new line of Gucci bags is the first ever to be produced with the Rainforest Alliance-certified leather, which is produced under strict controls in order to limit deforestation and protect wildlife habitats.
The certification also seeks to ensure that farmers provide ethical treatment to livestock and also help promote and maintain the rights and health of their workers.
The leather is all produced by the Fazendas São Marcelo group of four ranches located in the Mato Grosso state of Western Brazil.
The new bags appear in ‘Tote’, ‘Jackie’ and ‘Hobo’ styles. They will go on sale at select Gucci stores around the world and will be available online at Gucci.com in the US and Europe.