H&M never does ANYTHING in small portions, so when they said they are opening a flagship store on 5th Ave, I knew it was going to be MAJOR!!

They are no stranger when it comes to designer collaborations or unique ideas when it comes to a store opening but now we can add art collaboration to their roster. In celebration of the opening of the new flagship store on 5th Avenue, H&M is the fashion retail sponsor of the Whitney Museum of American Art’s “Jeff Koons: A Retrospective.” The new store opening on Thursday, July 17th at 12:00pm, will be museum-inspired and a perfect way to showcase the Swedish retailer’s first ever artist collaboration. Showcasing one of the most notable and influential artists of our time, Jeff Koons.

“The partnership with H&M was really exciting for me and the chance to showcase one of my most popular works to a new generation of people was inspiring. H&M delivers great fashion season after season and it’s nice to see my work at their new store,” says Jeff Koons.