HUGO BOSS Fall/Winter 2014 Campaign

  • by Yoey
  • 6 Years ago
  • 1

Hugo-Boss-Menswear-Fall-Winter-2014-Campaign-600x407

The first campaign under new creative director Jason Wu features model Edie Campbell and Hollywood actor Scott Eastwood.

“I was honored to be chosen to represent BOSS. It’s a timeless, classic brand that’s been around forever, and their clothes make you feel at your best, strong and confident,” said Eastwood.

British model Edie Campbell is the face of the womenswear, wearing pieces from Wu’s debut collection for the brand.

“This is my first campaign for Boss, and we wanted to take a fresh, different approach,” explained Jason Wu. “The Hugo Boss tradition is in tailoring, which is always present, but it‘s important that this campaign not only shows the BOSS clothes, but evokes the Boss lifestyle.”

Shot by fashion photography legends Inez van Lamsweerde and Vinoodh Matadin, the campaign was styled by Joe McKenna.

Via.Luxuo

 

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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Myhellofalife.com Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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  1. this is clean

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