Thursday (Feb. 13) PUMA X J COLE agreed to terms on a multi-year partnership with the Dreamville leader. With Cole onboard, they have major plans in store for 2020.
“Our partnership with Cole is deep-rooted,” said Adam Petrick, PUMA’s global director of brand and marketing. “Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.”
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