Liquiproof enters the increasingly crowded footwear protection market with a new spray designed to keep sneakers dry and stain-free. The solution works by bonding SiO2 particles to the individual fibers of the fabric, creating permanent bonded layers which form the invisible barrier that keep water and oil from ruining the sneaker’s surface. All common footwear materials are covered including cotton, canvas, synthetic, tweed, leather (besides patent), suede, nubuck, satin and silk.
The release of the product follows recent news of Threadsmith’s 100% stainproof T-shirt and last year’s introduction of NeverWet and Crep Protect, perhaps signifying a shift in consumers’ shopping habits. As the market continues to grow, it would seem sneakerheads and the like are looking to preserve their latest cops, as opposed to replacing them season after season.
If you like what you see, order a bottle straight from Liquiproof’s online shop.