LeBron has now taken his talents to the high-end retail industry. LeBron James has launched a new, modern luxury concept store in Miami called Unknwn. The store is located in the Aventura Mall which is an upscale super-regional shopping mall in Aventura, Florida, a northern suburb of Miami.  The store opened with a mix of apparel, footwear, printed materials and lifestyle accouterments, with featured brands to include A.P.C., Original Fake and Nike Tier 0 products.