“How can you have birthday cake without sprinkles?” asked Justin Kukura, Senior Manager of chocolate development at Hershey’s. “It has a fantastic flavor, and there’s that color and visual element.” The wafer’s sweet flavor gives the sensation of delving into a birthday cake, while the sprinkles give the creamy texture an added crunch.
Kit Kat Birthday Cake will launch nationwide in April for a limited time only. Each 1.5 oz bar will retail for $1.09 USD. Expect more Kit Kat flavors to launch through 2020.
