Lacoste Announces New ‘Noir’ Men’s Fragrance

  • by Yoey
  • 8 Years ago
  • 0

The French lifestyle label Lacoste has announced a new men’s fragrance, set to hit stores this summer.

In 2011 the brand released three scents inspired by its famous polo shirts, followed by a fourth fragrance, Rouge, which came out last year. Now Lacoste has added a fifth scent to the line-up, Noir.

According to Carla Liuni, vice president of fashion brands for P&G Prestige, Noir “still remains in the fresh olfactive territory, but it’s a bit more intense,” reported WWD.

Noir will be launched in May in the US and UK, the Middle East and parts of Europe.

It will then get a July release in France, Spain, Benelux, Germany and Asia before finally hitting Russian and Latin American markets in August.

The 30-ml eau de toilette spray will go on sale for €40 (about $52) and a larger 100-ml. version will retail at €67 (around $87).

Source: Luxuo

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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Myhellofalife.com Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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