The French lifestyle label Lacoste has announced a new men’s fragrance, set to hit stores this summer.
In 2011 the brand released three scents inspired by its famous polo shirts, followed by a fourth fragrance, Rouge, which came out last year. Now Lacoste has added a fifth scent to the line-up, Noir.
According to Carla Liuni, vice president of fashion brands for P&G Prestige, Noir “still remains in the fresh olfactive territory, but it’s a bit more intense,” reported WWD.
Noir will be launched in May in the US and UK, the Middle East and parts of Europe.
It will then get a July release in France, Spain, Benelux, Germany and Asia before finally hitting Russian and Latin American markets in August.
The 30-ml eau de toilette spray will go on sale for €40 (about $52) and a larger 100-ml. version will retail at €67 (around $87).