Marc Jacobs is opening a special Fashion Week pop-up shop in NYC on February 7th, but you won’t need any cash to buy anything.
At first the ‘Daisy Marc Jacobs Tweet Shop’ sounds pretty normal, containing a lounge, nail art area, photo booth and drinks. But there’s something fresh about this pop-up where Daisy fragrances and accessories will be ready and waiting to be given away in exchange for a little social media publicity.
Using the #MJDaisyChain hashtag on your instagram and twitter posts will be rewarded with freebees, and the best instagram shot of the day will apparently win a Marc Jacobs handbag.
It’s not yet clear how much your tweets will be worth, or whether they’ll be more valuable for the number of re-tweets you manage to generate.
The Marc Jacobs pop-up will take place from February 7-9 during the upcoming Mercedes-Benz New York Fashion Week.