Mita Sneakers Creates Custom Reebok Classics

  • by Yoey
  • 8 Years ago
  • 1

To celebrate the famous shoe design’s 30th anniversary, the high-end Japanese sneaker boutique Mita Sneakers has teamed up with Reebok to produce an exclusive new version of the Reebok Classic.

Shigeyuki Kunii, the creative director of cult sneaker temple Mita Sneakers, shows off the shoes in a video for Hypebeast.

Classic Leather model combines glow-in-the-sun as well as glow-in-the-dark features, as the shoes are “made to look different at different times of the day and in different environments” according to Kunii.

Custom-made in Tokyo, they feature high-quality pig-suede panels, chambray and terry materials. They also sport a subtle chainlink fence motif, inspired by the store’s own displays.

Founded 40 years ago in Tokyo, Mita Sneakers began stocking traditional Japanese brands, but expanded into international labels and exclusive collaborations during the 1990s sneaker boom.

Reebok created the Classic back in 1983 as one of the brand’s first casual running shoes, and it has grown into a modern design icon.

Further details on the Mita Sneakers version, including pricing and release date are still to appear.


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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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