Luxury online retailer Net-a-Porter.com is preparing to sell its most expensive ever item – a dress with a pricetag of $50,000.
Six of the embellished red dresses by Italian label Dolce & Gabanna have been ordered by Net-a-Porter, and the online boutique is confident that all will sell.
“If we have women in mind for a particular piece then we will go for it and with conviction too.
This Dolce & Gabbana dress has been produced in limited quantities and we have bought half of the world’s stock,” says Ben Matthews, Net-a-Porter’s buying manager.
The Dolce & Gabbana piece has a heavily embellished surface decoration which contrasts with its discreet silhouette. The round necked, knee-length shift dress with three-quarter length sleeves has a timeless “first lady” feel about it.