Here is the statement that Kettle Chips flavor architect gave on their new flavors:
“As with our first-of-its kind Salt & Fresh Ground Pepper in 1999 or Cheddar Beer, one of our first People’s Choice chip selections in 2005, these two distinct new flavors embody the preferences of today’s consumer and have the potential to become timeless classics.”
They copying that chicken & waffle flavor from lays with that mapple bacon one