Nike Basketball 1992-2012 – Air Penny (1995)

  • by Nick
  • 9 Years ago
  • 1

Nike‘s summer of basketball, in which the brand profiles “20 Designs that Changed the Game,” has taken us to the Air Force 180 Low, Air Flight Huarache, Air Raid, Air Max2 CB, and now the Air Penny, originally released in 1995. Penny Hardaway’s distinctive style of play, highlighted by a combination of both explosive speed and strength, gave rise to the birth of the Uptempo line. Lead designer Eric Avar recalls, “We had Flight and Force and we were looking at trying to dimensionalize the basketball line around this notion of versatility and that’s kind of what Uptempo was.” The shoe was equipped with a Max Air heel unit and the newly developed Tensile Air up front, which would later be known as Zoom Air. Meanwhile, the shoe’s 1 Cent logo and crystal Swoosh gave nod to the player’s confidence and uniqueness. As Avar explains, “I studied Penny’s style, his game and the product just took shape from there.”

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“LIVE FAST DIE FLY” Nick Reed is not the typical New Orleans native. Even with an B.A. in Journalism and Creative Writing from Xavier University, it has been said that he was always different. Through fashion and creative writing Nick has always found a way to express himself. He is the owner of So Authentic promotional group and was a former Editor-in chief of the Xavier Herald. Over the past few years he and partner Yoey Yo have developed My HELL OF A LIFE and GFC clothing brand in hopes to change the world. Their main goal is to just make the world a little more fresh.

1 Comment Already

  1. i think its dope to see how a shoe comes together

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