• Givenchy Launches WeChat Store

    “Luxury goods mega-brands have been adopting WeChat as an e-commerce platform,” wrote Luca Solca, luxury goods analyst of Exane BNP Paribas. Before the launch of the WeChat store, Givenchy tested out sentiment in their consumer base through collaborations with the country’s top-tier fashion KOLs – gogoboi and Mr.Bags. The success of both collaborations have proved the brand’s […]
    • by Yoey
    • 4 Years ago
    • 0