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The Story Behind The “Just Do It” Tagline for Nike

  • by Nick
  • 9 Years ago
  • 1

Nike‘s ‘Just Do It’ tagline is almost as famous as the brand name itself and therefore finding out how such a tagline was conceived is always really interesting. Wieden + Kennedy, that still today does most of Nike’s creative and campaigns, coined the phrase in 1988 and one cannot imagine it not being there today.

Today we come across a great video that gives some background on the creation process and meaning behind ‘Just Do It’. Watch it in the video here below. VIA HIGHSNOB

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“LIVE FAST DIE FLY” Nick Reed is not the typical New Orleans native. Even with an B.A. in Journalism and Creative Writing from Xavier University, it has been said that he was always different. Through fashion and creative writing Nick has always found a way to express himself. He is the owner of So Authentic promotional group and was a former Editor-in chief of the Xavier Herald. Over the past few years he and partner Yoey Yo have developed My HELL OF A LIFE and GFC clothing brand in hopes to change the world. Their main goal is to just make the world a little more fresh.

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