The Top 10 Global Beauty Brands

  • by Yoey
  • 10 Years ago
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A recent report on the world’s strongest beauty labels has highlighted the dominance of legacy brands, with long-running and affordable favorites such as Olay and Avon dominating the top ten.

Valuation firm Brand Finance’s annual ranking of the 50 biggest global beauty brands measures areas including current market value and customer loyalty, with the number one spot going to America’s Olay — which was launched in 1950.

The second and third spot went to US brand Avon and France’s L’Oreal respectively. Both companies have been around for over 100 years. In fact, all but nine of the top 50 brands are over 60 years old, and 15 of them are over 100 years old.

“Consumers are loyal to brands because of the trust factor, which is especially important in beauty products,” Elise Neils, managing director of Brand Finance USA told Forbes.

“Legacy brands have history and significance across generations, and women are more willing to be loyal to brands that they’re putting on their body.”

Rounding out the top five are Neutrogena (launched in 1930) and Nivea (founded 1882), while Lancome, Dove and Estee Lauder come sixth, seventh and eighth.

Historical Japanese companies Biore and Shiseido complete the top ten respectively.

Interestingly, beauty brands with a high social media following, including Clinique, Maybelline and Dior, aren’t in the top ten.

The Top 10 Global Beauty Brands‎

10. Shiseido
9. Biore
8. Estee Lauder
7. Dove
6. Lancome
5. Nivea
4. Neutrogena
3. L’Oreal
2. Avon
1. Olay

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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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