Designer and movie director Tom Ford lifts the lid on his debut men’s grooming line with a short film featuring Cuban male model Juan Betancourt.

“I believe that taking care of one’s self adds quality to life, and that looking the best you can is a show of respect to those around you,” explains the designer in the video.

Set for release on November 1, the line is composed of six multi-functional products designed to purify, calm and revitalize skin.

These include face cleanser ($48), oil-free moisturizer ($105), anti-fatigue eye treatment ($75), hydrating lip balm ($60), purifying mud mask ($60), and a skin revitalizing concentrate ($150).

Interestingly, the designer has also unveiled two men’s makeup products — a bronzer ($48) and a concealer ($40) which comes in three shades to match different skin tones.