Post Written By: Jana Graber
Bridal dress designer extraordinaire Vera Wang has come under harsh criticism this past week. Wang imposed a rule that anyone trying on a wedding gown at her newly opened Shanghai bridal boutique must pay $482. The try on fee was non refundable, but would be deducted from the price of the dress if the bride was to purchase the dress. The try on fee was to detour counterfeit dress designs.
The designer received immense negative criticism because this fee was only applied to her Shanghai store. The public viewed this “rule” as discriminatory to China’s consumers.
After all the harsh criticisms, Wang decided to abolish her fee. She released a statement saying:
“Upon careful investigation and review of the policies of our international operators, we will be abolishing appointment fees in all of our stores. We wish for all Vera Wang customers to enjoy the same standard of excellence worldwide. Treating our customers in a fair and equitable way remains a priority. The store in Shanghai has only been open to private VIP preview appointments. The official opening to the public will take place on April 29.”
I can definitely understand Vera not wanting her designs to be copied and sold for a cheaper price, but she took it too far with “try on” fees. I think Chinese brides should get the same treatment any other bride would get in any other Vera Wang bridal boutique. What do you think? Did Vera take it too far? Or was she justified in actions?