VERSACE OPENS NEW SOHO, NEW YORK BOUTIQUE /// ‘SoHo Edition’ Now Available

  • by Nick
  • 8 Years ago
  • 1

Versace opens its first downtown boutique in SoHo. The new store concept, conceived by Donatella Versace and renowed English architect Jamie Fobert, explores the positive tension between Versace’s legacy and the future of the brand.

The debut Versace SoHo Edition is now available online exclusively at Versace’s digital flagship (in addition to the SoHo boutique). The collection includes t-shirts printed with archival Versace imagery, iPhone cases and notebooks featuring the signature Medusa logo, and a board game titled “Medusa & Greca.”

Donatella Versace says, “Versace has always been about the blending of influences – fashion mixed with music, dance, art and celebrity. In Manhattan we now mix uptown with downtown – our new SoHo boutique offers a great alternative to our established, glamorous Fifth Avenue store.”

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“LIVE FAST DIE FLY” Nick Reed is not the typical New Orleans native. Even with an B.A. in Journalism and Creative Writing from Xavier University, it has been said that he was always different. Through fashion and creative writing Nick has always found a way to express himself. He is the owner of So Authentic promotional group and was a former Editor-in chief of the Xavier Herald. Over the past few years he and partner Yoey Yo have developed My HELL OF A LIFE and GFC clothing brand in hopes to change the world. Their main goal is to just make the world a little more fresh.

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