Versace opens its first downtown boutique in SoHo. The new store concept, conceived by Donatella Versace and renowed English architect Jamie Fobert, explores the positive tension between Versace’s legacy and the future of the brand.
The debut Versace SoHo Edition is now available online exclusively at Versace’s digital flagship (in addition to the SoHo boutique). The collection includes t-shirts printed with archival Versace imagery, iPhone cases and notebooks featuring the signature Medusa logo, and a board game titled “Medusa & Greca.”
Donatella Versace says, “Versace has always been about the blending of influences – fashion mixed with music, dance, art and celebrity. In Manhattan we now mix uptown with downtown – our new SoHo boutique offers a great alternative to our established, glamorous Fifth Avenue store.”